Japanese companies established in Spain are experiencing a moment of stability and confidence in the future. This is confirmed by the report Business Climate Spain-Japan, prepared by the Japan Spain Business Circle (CEJE), which offers a positive view of the performance of Japanese companies and their short- and medium-term expectations.
According to the study, 67% of the executives surveyed believe that the evolution of their company in Spain during the last year has been favorable, while more than 70% expect an improvement in business prospects in the short term. In addition, nine out of ten expect to maintain or increase their level of investment in the country, a clear sign of confidence in the Spanish economic environment and the solidity of already consolidated projects.
The data support this trend. Between 2010 and 2023, Japan invested nearly 9.2 billion euros in Spain, 30% more than China, making it the main Asian investor in our country. In parallel, the number of Japanese companies has grown by more than 70% in the last decade, reaching 400 firms with a stable presence or participation in Spanish companies.
The sectors with the greatest dynamism reflect the structural evolution of the global economy. Electrical power and renewables, automotive and IT concentrate a good part of the most recent investment, together with the chemical industry, which maintains a prominent historical weight.
The report also highlights the differential values of the Japanese business model. Quality, commitment and long-term vision are the cornerstones that define the strategy of Japanese companies, and that differentiate them in an increasingly competitive environment. This orientation towards excellence translates into sustainable practices, efficient processes and constant attention to people and the social environment in which they operate.
Although Japanese investment maintains a discreet profile compared to other European countries, its impact on the Spanish economy is significant and stable. Spain represents for Japan a strategic partner within the EU, with an attractive combination of talent, infrastructure and opportunities in sectors of the future. The challenge is to translate this reality to public perception and reinforce the recognition of Japan’s role as a benchmark business ally.
Overall, the panorama is characterized by continuity and consolidation. Japanese companies in Spain not only maintain their commitment, but also move forward with determination towards a new phase of expansion. Their commitment to innovation, sustainability and bilateral cooperation positions them as a key partner for Spain’s economic development in the coming years, in a context where quality, stability and long-term vision will continue to be the pillars of shared growth.
