VIII Keicho Innovation and Technology Awards 2024. YAMAHA MOTOR AND IMMFLY CHOSEN AS WINNERS

The Board of Directors of the Japan Business Circle Spain, constituted as the Jury of the VIII Keicho Awards 2024, met on May 13, to evaluate and choose the winners, among the nominations of companies submitted to the VIII Keicho Awards, which value innovation and technology as drivers of business development, and promoters of business relations between Spain and Japan.

The voting resulted in the winning Japanese company being YAMAHA MOTOR, a leading company in the mobility sector. The company has set a milestone in the motor industry with the introduction of hydrogen technology in new outboard engines, as well as in the development of swappable batteries for motorcycles and mopeds. The company’s effort is part of Yamaha’s strategy to achieve carbon neutrality by deploying multiple technological solutions. In addition, the company has gone a step further with the development of the MOTOROID 2 prototype. A prototype electric motorcycle that rides independently with the addition of a camera that uses facial recognition.

IMMFLY was also voted as the winning Spanish company. A company founded in 2023, specialized in Software and Hardware technology awarded for its hardware platform, Equilux. An innovative solution that allows airlines to regain control over the digital experience of their passengers, creating a digital ecosystem that enables the selection of unlimited entertainment applications. IMMFLY has evolved aviation through digital innovation with over 2500 aircraft in service. In recent years, Asia has become their strategic priority as in 2018 they signed an agreement with RAKUTEN which enabled Easyjet, through IMMFLY, to be the first European airline to offer its passengers the experience of a content streaming platform.

We undoubtedly live in a constantly changing world, where technology is increasingly present, and where companies are having to adapt to the new needs of our society.

With the Keicho Awards, CEJE wants to recognize the work and effort of Japanese and Spanish companies in this work, awarding two of them each year and positioning them as leaders in achieving a better and more sustainable world.