Muji launches a collection made from kapok, a basic range with low environmental impact
Comfortable to wear and respectful of the planet, Kapok is the natural and sustainable fiber MUJI is committed to in its efforts to reduce the burden on the Earth’s natural resources.
At a time when trying to reduce the environmental impact is essential to safeguard the planet, MUJI in the development of its new range of basic products for everyday life, returns to bet on Kapok, a fiber of vegetable origin, natural and sustainable that becomes the protagonist of the latest collection of the Japanese brand.
Kapok fibers are collected from the seeds of the tree that gives it its name, which grows on the island of Java, Indonesia, and is characterized by not needing pesticides or industrial irrigation during its cultivation. Thus, Kapok production has a low ecological impact, as it does not require toxic or chemical derivatives and uses much less water than cotton.
Thanks to new technologies, the mixture of Kapok and cotton is possible, making the most of each material and obtaining resistant and light garments. This fascinating fiber has a hollow structure that makes it very light – it weighs only one eighth as much as cotton – and at the same time has a high capacity for moisture absorption and heat retention.
MUJI was founded in Japan in the early 1980s as a response to the branded consumerism of the time. Its vision of taking the concept of quality products without logos overseas began in 1991 with the opening of a store in London. Now MUJI, short for Mujirushi Ryohin (logo-free quality products in Japanese), is present in 1,118 stores in 32 countries around the world, 38 of which are in Europe, making it the Japanese retailer with the strongest international presence.
MUJI has always believed in simplicity, but simplicity achieved through the connection between thought and design.