CEJE PROTAGONISTS – We interview JOAQUIM DE TOCA – CEO of Spain and Portugal of MUJI
Protagonistas CEJE is a space that has been created to get to know and project the image of our partners. In this space, top-level executives will be interviewed. In these conversations, we will talk about the most human side of our partners, their careers, their challenges and their leadership style.
In this interview we talk with Joaquim de Toca CEO of Spain and Portugal of MUJI
MUJI is the abbreviation of the Japanese Mujirushi Ryohin, which means “quality products without a visible logo”. It was created in Japan in 1980, when the Japanese economy was booming and major European luxury brands began to enter the Japanese market. Employees of the Seiyu department store decided to create products where the brand was not important; products of good quality, good design and at a reasonable price.
Starting out with a shelf with 40 products, MUJI is now an independent company listed on the Tokyo Stock Exchange, with more than 1,000 stores in 32 countries and 7,000 products, making it the Japanese retailer with the largest international presence.
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