Japan showcased its tourist attractions at “FITUR 2023″

The FITUR 2023 international tourism fair, which was held from January 18-22 at the IFEMA fairgrounds in Madrid, closed its five-day run with a success that exceeded expectations and highlighted the good outlook for global tourism activity in the aftermath of the pandemic. As in previous years, both the Japan booth, operated by the Japan National Tourism Organization (JNTO), and the Toyko booth of the Tokyo Metropolitan Government (TMG) were on display to promote Japan’s tourism appeal to the world. Japan’s booth, with a large and eye-catching display in front of the entrance to the Asia and Africa pavilions and with business talks by companies in the tourism sector as a backdrop, offered visitors the chance to try on kimonos and yukatas, learn about the appeal of Japanese sake and taste it, create their own original “Maneki neko” cats or dharma dolls.

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