{"id":35448,"date":"2026-03-27T13:26:07","date_gmt":"2026-03-27T12:26:07","guid":{"rendered":"https:\/\/circulojpes.com\/jtb-promotes-new-experiential-travel-linked-to-matcha-business-and-japanese-culture\/"},"modified":"2026-05-19T10:16:47","modified_gmt":"2026-05-19T08:16:47","slug":"jtb-promotes-new-experiential-travel-linked-to-matcha-business-and-japanese-culture","status":"publish","type":"post","link":"https:\/\/circulojpes.com\/en\/jtb-promotes-new-experiential-travel-linked-to-matcha-business-and-japanese-culture\/","title":{"rendered":"JTB promotes new experiential travel linked to matcha business and Japanese culture"},"content":{"rendered":"\n<p>JTB Meetings &amp; Events has strengthened its corporate travel offering with new proposals aimed at companies and professionals interested in the Japanese business ecosystem, including specific initiatives for startups and projects linked to Japanese products.<\/p>\n\n<p>As part of this strategy, the company is preparing an experiential trip focused on matcha and Japanese tea to coincide with the harvest season in May 2026. The 7-day program includes visits to plantations in Saitama and Shizuoka, tea picking experiences, as well as cultural activities in cities such as Tokyo, Kyoto and Nara. <\/p>\n\n<p>The trip is aimed at profiles interested in business development around matcha, combining cultural immersion and opportunities to learn about the sector at origin.<\/p>\n\n<p>With this initiative, JTB seeks to bring new business connection opportunities between Japan and the international arena, betting on more accessible and experiential formats.<\/p>\n\n<p>Places are limited and the group is open to international participants.<\/p>\n\n<p>\ud83d\udccc Check out all the program details in the brochure and sign up to be part of this unique experience.<\/p>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/circulojpes.com\/wp-content\/uploads\/2026\/03\/Flyer-JMatcha-Tour-by-JTB-MeetingsEvents.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Flyer - JMatcha Tour by JTB Meetings&amp;Events.\"><\/object><a id=\"wp-block-file--media-f5128be2-3ac0-4573-90c8-7c17603fa961\" href=\"https:\/\/circulojpes.com\/wp-content\/uploads\/2026\/03\/Flyer-JMatcha-Tour-by-JTB-MeetingsEvents.pdf\">Flyer &#8211; JMatcha Tour by JTB Meetings&amp;Events<\/a><a href=\"https:\/\/circulojpes.com\/wp-content\/uploads\/2026\/03\/Flyer-JMatcha-Tour-by-JTB-MeetingsEvents.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-f5128be2-3ac0-4573-90c8-7c17603fa961\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>JTB Meetings &amp; Events has strengthened its corporate travel offering with new proposals aimed at companies and professionals interested in the Japanese business ecosystem, including specific initiatives for startups and projects linked to Japanese products. As part of this strategy, the company is preparing an experiential trip focused on matcha and Japanese tea to coincide [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":35237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-35448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JTB promotes new experiential travel linked to matcha business and Japanese culture - CEJE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circulojpes.com\/en\/jtb-promotes-new-experiential-travel-linked-to-matcha-business-and-japanese-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JTB promotes new experiential travel linked to matcha business and Japanese culture - CEJE\" \/>\n<meta property=\"og:description\" content=\"JTB Meetings &amp; Events has strengthened its corporate travel offering with new proposals aimed at companies and professionals interested in the Japanese business ecosystem, including specific initiatives for startups and projects linked to Japanese products. 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